2011 World’s Most Ethical Companies

The World’s Most Ethical Companies designation recognizes companies that truly go beyond making statements about doing business “ethically” and translate those words into action. WME honorees demonstrate real and sustained ethical leadership within their industries, putting into real business practice the Institute’s credo of “Good. Smart. Business. Profit.”

There is no set number of companies that make the list each year. Rather, the World’s Most Ethical Company designation is awarded to those companies that have leading ethics and compliance programs, particularly as compared to their industry peers. This year, there are 110 World’s Most Ethical Companies. Of these companies, 36 are new to the list in 2011 and 26 companies dropped off from the 2010 list. These “drop offs” generally occurred because of litigation and ethics violations, as well as increased competition from within their industry.

IT CAN PAY TO BE ETHICAL

Investing in ethics is beneficial for any company, even in a recession. The below graph compares the “WME Index,” or all publicly traded 2011 World’s Most Ethical Company honorees, against the S&P 500 since the initial World’s Most Ethical Companies recognition from 2007.

WME vs SP

2011 WORLD’S MOST ETHICAL COMPANY SELECTION PROCESS:

1. The Methodology

A methodology committee of leading attorneys, professors, government officials and organization leaders, assisted Ethisphere in creating the scoring methodology for the World’s Most Ethical Companies awards.

2. Candidate Selection

Over the course of the year, companies across the world submitted their applications to become 2011 World’s Most Ethical Companies. Based on these applications, as well as information Ethisphere gathered throughout the year, a list of semi-finalists was created.

3. In-Depth Analysis

At this stage, semi-finalist companies were notified and given an in-depth survey questionnaire to fill out regarding their ethics and compliance program, governance and corporate responsibility.

4. Further Refinement

Ethisphere then conducted data analysis on hundreds of companies based on their responses to the survey, as well as documents and information researched and requested by Ethisphere to confirm survey responses. Every company was then given an EQ score based on the results of the survey and measured against seven distinct categories. These categories were Corporate Citizenship and Responsibility; Corporate Governance; Innovation that Contributes to the Public Well Being; Industry leadership; Executive Leadership and Tone from the Top; Legal, Regulatory and Reputation Track Record; and Internal Systems and Ethics/Compliance Program.

5. The Winners…

The highest EQ scores for each industry became this year’s 2011 World’s Most Ethical Companies.

You can find more in-depth information on the methodology for 2011’s World’s Most Ethical Companies here.

2011 WORLD’S MOST ETHICAL COMPANIES:

AerospaceesIndra Sistemas

usRockwell Collins Inc.

usThe Aerospace Corporation

AppareldeAdidas

israelComme Il Faut

usGap

usPatagonia

usTimberland

AuctionsuseBay AutomotiveusCummins

jpDenso

usFord Motor Company

usJohnson Controls

BankingauAustralia and New Zealand Banking Group

auNational Australia Bank

nlRabobank

gbStandard Chartered Bank

usThe Westpac Group

Business ServicesieAccenture

usDun & Bradstreet

usNoblis

ChemicalsusEcolab

usJM Huber

Computer HardwareusHitachi Data Systems
Computer SoftwareusAdobe Systems

usMicrosoft

usSalesforce.com

usSymantec Corporation

usTeradata Corporation

Construction and EngineeringieCRH

usGranite Construction

usParsons Corporation

Consumer ElectronicsseElectrolux

jpRicoh

usXerox

Consumer ProductsusColgate-Palmolive Company

deHenkel AG

jpKao Corporation

Diversified IndustriesusGeneral Electric Co. Electronics and SemiconductorsusFreescale Semiconductor

gbPremier Farnell

usTexas Instruments

Energy and UtilitiescaEncana

noStatoil

usNextEra Energy, Inc.

gbNorthumbrian Water

dkVestas Wind

usWisconsin Energy Corporation

Engineering and DesignusAECOM Technology Corporation

usCH2M Hill

usFluor Corporation

Environmental ServicesusWaste Management Financial ServicesusAmerican Express

inHousing Development Finance Corp

usNYSE Euronext

usThe Hartford Financial Services Group

Food and BeverageusGeneral Mills

usPepsiCo

usSolae

usStonyfield Farm

Food StoresfiKesko

gbThe Co-Operative Group

usWegmans

usWhole Food Market

Forestry, Paper and PackagingusInternational Paper

usStora Enso Oyj

usSCA

Health and BeautybrNatura Cosmeticos
Healthcare ServicesusBaptist Health South Florida

usHospital Corporation of America

usPremier

Hotels, Travel and HospitalityusKimpton Hotels

usMarriott International

beThe Rezidor Hotel Group

usWyndham Worldwide

Industrial ManufacturingusCaterpillar

usDeere & Company

usEaton Corporation

usMilliken & Company

frSchneider Electric

InsuranceusAflac Incorporated

jpSompo Japan Insurance

swissSwiss Re

usWisconsin Physicians Service Insurance Co.

InternetusZappos Media, Publishing and EntertainmentcaThomson Reuters
Medical DevicesusBecton Dickinson

nlRoyal Phillips

MetalsbeUmicore
Real EstategbBritish Land plc

usJones Lang LaSalle

frUnibail-Rodamco

Restaurants and CafesusStarbucks Coffee Company
Specialty PharmausMedicis Specialty RetailusBest Buy Co.

seHennes & Mauritz

ptSonae

usTarget

usTen Thousand Villages

StaffingusManpower Telecom HardwareusAvaya Inc.

usCisco Systems

usJuniper Networks

Telecom ServicessgSingapore Telecom

swissSwisscom

usT-Mobile USA

Transportation and LogisticspaAutoridad del Canal de Panama

jpEast Japan Railway Company

jpNippon Yusen Kabushi Kaisha

usUPS

Source: ethisphere

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